Money, traditional beliefs fuel wildlife trade in Thailand

Affluence, a strong business network, and cultural beliefs are significant catalysts behind a burgeoning wildlife trade in Thailand, a recent consumer research report claimed.

Around two percent of the Thai population own or use ivory parts or products, and one percent own or use tiger parts or products. Nearly 90 percent of ivory consumers and 82 percent of tiger consumers feel buying these products is socially acceptable, according to the report commissioned by the US Agency for International Development Wildlife Asia (USAID).

The researchers from Chulalongkorn University and Ipsos, a market research organization, interviewed nearly 1,000 respondents to understand people’s perceptions and beliefs regarding ivory and tiger parts. A large number of them believe that ivory protects the owner, helps in overcoming obstacles, creates goodwill and enhances one’s appearance. Similarly, tiger parts and products are perceived to improve charisma, bring good fortune and provide protection from evil or harm.

Responses from the consumers also revealed that sacred images, small carvings and amulets are the most popular ivory and tiger items purchased. Ivory accessories and jewelry, because they are beautiful and attractive, remain popular with female consumers. Meanwhile, male consumers prefer to buy tiger parts.


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